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About Ripe

Ripe is a collection of visual style stories narrated from the perspective of women who don't want to try too hard to fit into an existing sartorial stereotype. We offer fashion and beauty solutions for the contemporary Indian woman, with the focus on indigenous textiles, eclectic jewellery and other elements from our country. Whether your body type is curvy or petite, skin the colour of mocha or porcelain; whether you like to wear your hair long or short, we're all about making an individual style statement in a time where social media is trying to shove unrealistic imagery down our throats. With the help of  minimally retouched imagery, we hope to inspire a new wave of beautiful women who are a fine balance of style and substance.